Integrated Marketing Communications

Master the art and science of effective communication with Webber’s Integrated Marketing Communications (IMC) program, which prepares students for impactful careers in advertising, public relations, digital marketing, and more. This program emphasizes a blend of strategic thinking, creative skills, and hands-on experience, equipping graduates to thrive in today’s fast-paced and ever-evolving marketing landscape.

• Bachelor of Science in Business Administration, Integrated Marketing Communications Concentration
  This bachelor’s pathway combines foundational business principles with specialized courses and content in digital marketing, branding, media strategy, emerging media, augmented reality, e-commerce and consumer behavior. Graduates emerge with the skills to create cohesive, effective marketing campaigns across multiple platforms, prepared for roles in advertising agencies, corporate marketing, social media, and public relations.

Webber’s IMC graduates are well-equipped for roles such as brand managers, digital marketing specialists, social media managers, and PR consultants. The program integrates practical experience with theoretical knowledge, ensuring that students build the portfolio and skills necessary to succeed in competitive marketing and communications roles.

With Webber’s commitment to flexible learning, IMC students can choose between online and on-campus options, making it easy to balance studies with other responsibilities. The program is designed to accommodate different schedules, supporting students in achieving their personal and professional goals.

• Hands-On Marketing Experience: Develop a portfolio of work through internships, campaigns, and real-world projects, applying what you learn to actual marketing scenarios.
• Current, Industry-Focused Curriculum: Learn from a curriculum shaped by industry experts to reflect the latest trends in digital marketing, branding, and strategic communications.
• Creative and Strategic Skills: Build expertise in digital strategy, content creation, and analytics, empowering you to design and execute compelling marketing campaigns.
• Flexible Study Options: With online and on-campus flexibility, the IMC program supports students in managing their studies alongside personal and professional commitments.