The executive-level communications path prepares students to create an implement strategic communications that inform, persuade, and promote goodwill both inside and outside an organization. With a focus on organizational theory and human resources, students explore communication practices that achieve organizational goals, inspire employees and clients, create transparency, and support overall strategy.
In addition to meeting the common core requirements for the degree, students pursuing a BSBA degree with an IMC major focused in Executive-Level Communications are required to take the following courses:
COM254 – Principles of Integrated Marketing Communications
COM264 – Graphic and Creative Design
COM344 – Organizational Communication
COM347 – Corporate Communication
ENG230 – Media Writing
MGT300 – Public Relations
MGT312 – Human Resource Management
MGT412 – Organizational Theory and Behavior
MKT365 – Digital Media Management
MKT460 – Marketing Research
MKT480 – Marketing Strategies
MKT495 – Marketing Internship
Plus 15 hours of tailored electives.