Social media and other new media have revolutionized how marketing and communication flow in the marketplace. Students in this path will learn how emerging media has impacted the success of large and small organizations alike and can be used to listen to and engage with audiences. Companies, entrepreneurs, athletes, musicians, and others build valuable brand names by personally connecting and communicating on media platforms.

In addition to meeting the common core requirements for the degree, students pursuing a BSBA degree with an IMC major focused in Emerging Media & Social Media are required to take the following courses:

33 Credits

COM254 – Principles of Integrated Marketing Communications
COM264 – Graphic and Creative Design
COM374 – Corporate Communication
ENG230 – Media Writing
MKT345 – E-Commerce
MKT365 – Digital Media Management
MKT375 – Social and Mobile Media Branding
MKT460 – Marketing Research
MKT465 – Marketing Analytics
MKT480 – Marketing Strategies
MKT495 – Marketing Internship

Plus 15 hours of tailored electives.