Especially in the digital age, creative talents are needed more and more in all fields. Students in the creative communications path learn the best storytelling techniques across many different media platforms. And it all starts with mastering the basic objectives of communication, like writing engaging copy, understanding design principles, and using the best communications channel for the right audience at the right time.
In addition to meeting the common core requirements for the degree, students pursuing a BSBA degree with an IMC major focused in Creative Communications are required to take the following courses:
CIS340 – Web Design for E-Commerce
COM254 – Principles of Integrated Marketing Communications
COM264 – Graphic and Creative Design
COM374 – Corporate Communication
COM384 – Digital Content Writing
ENG230 – Media Writing
ENG420 – Publication Design and Editing
MKT365 – Digital Media Management
MKT460 – Marketing Research
MKT480 – Marketing Strategies
MKT495 – Marketing Internship
Plus 15 hours of tailored electives.