Undergraduate Marketing

Required Courses

In addition to meeting the common core requirements for the degree, students pursuing a BSBA degree with a Marketing major are required to take the following courses:

30 Credits

MKT340 – Consumer Behavior
MKT345 – E-Commerce
MKT365 – Digital Media Marketing
MKT370 – Advertising Strategies
MKT420 – International Marketing
MKT460 – Marketing Research
MKT465 – Marketing Analytics
MKT480 – Marketing Strategy

*Alternative concentration requirements: Two (2) of the following three (3) courses

MKT375 – Mobile Media Branding
MKT495 – Marketing Internship
MKT300 – Public Relations

In addition to meeting the common core requirements for the degree, students pursuing an ASBA degree with a Marketing major are required to take the following courses:

9 Credits

MKT465 – Marketing Analytics
MKT375 – Social and Mobile Media Branding
MKT365 – Digital Media Management

15 Credits

MKT250 – Principles of Marketing

plus

Four (4) other MKT courses drawn from the marketing curriculum.