Adult Integrated Marketing Communications

Meet the Professors

Kathleen Hardesty

Email

Ronald Weber

Email

Dr. Tonya White-Johnson

Email

IMC Paths

In addition to meeting the common core requirements for the degree, students pursuing a BSBA degree with an IMC major are required to take the following courses:

33 Credits

COM254 – Principles of Integrated Marketing Communications
ENG230 – Media Writing
COM264 – Graphic and Creative Design
COM374 – Corporate Communication
MKT365 – Digital Media Management
MKT460 – Marketing Research
MKT495 – Marketing Internship
MKT480 – Marketing Strategies
COM344 – Organizational Communication
MGT412 – Organizational Theory and Behavior
MGT300 – Public Relations

In addition to meeting the common core requirements for the degree, students pursuing a BSBA degree with an IMC major are required to take the following courses:

33 Credits

COM254 – Principles of Integrated Marketing Communications
ENG230 – Media Writing
COM264 – Graphic and Creative Design
COM374 – Corporate Communication
MKT365 – Digital Media Management
MKT460 – Marketing Research
MKT495 – Marketing Internship
MKT480 – Marketing Strategies
MKT420 – International Marketing
MKT340 – Consumer Behavior
MKT370 – Advertising Strategies and Sales Promotion

In addition to meeting the common core requirements for the degree, students pursuing a BSBA degree with an IMC major are required to take the following courses:

33 Credits

COM254 – Principles of Integrated Marketing Communications
ENG230 – Media Writing
COM264 – Graphic and Creative Design
COM374 – Corporate Communication
MKT365 – Digital Media Management
MKT460 – Marketing Research
MKT495 – Marketing Internship
MKT480 – Marketing Strategies
MKT375 – Social and Mobile Media Branding
MKT465 – Marketing Analytics
MKT345 – E-Commerce

In addition to meeting the common core requirements for the degree, students pursuing a BSBA degree with an IMC major are required to take the following courses:

33 Credits

COM254 – Principles of Integrated Marketing Communications
ENG230 – Media Writing
COM264 – Graphic and Creative Design
COM374 – Corporate Communication
MKT365 – Digital Media Management
MKT460 – Marketing Research
MKT495 – Marketing Internship
MKT480 – Marketing Strategies
CIS340 – Web Design for E-Commerce
COM384 – Digital Content Writing
ENG420 – Publication Design and Editing

Apply Now