WIU Marketing Strong on Social Media WIU Marketing Curriculum Strong on Social Media Marketing has been one of the most popular majors at Webber International University for several decades. In the 80’s, the emphasis was on Advertising. In the 90’s, it was about Direct Response Marketing. These days, it is all about Social Media. Social Media has completely revolutionized the practice of marketing and Webber International University is one of the first in the U.S. to offer the newest social media content. In 2013, WIU introduced E-commerce and in 2014 they introduced Social Media and Mobile Media Branding, Marketing Analytics, and Digital Media Management. Students are empowered to learn about: The best social media platforms to reach specific markets Proximity Marketing Using algorithms and predictive models to make better marketing decisions To incorporate Storytelling into the promotional mix To build relationships with customers To build a powerful brand name Professors Ronald Weber and Hatem Bata incorporate integrated marketing communications into the classes so that the students learn how to use a balance of traditional marketing as well as new emerging media. Because of the new social media content within the marketing curriculum, WIU students graduate with talents and skills much in demand by today’s employers. To learn more about WIU’s Newest Social Media Classes – Click Here.