Webber’s New Emerging Media Emphasis in Marketing Webber’s Marketing Department Lines Up Powerful Emerging Media Curriculum This 2016-17 academic year, Webber International University will include the most advanced marketing classes yet. Webber’s Marketing /Emerging Media program has arranged the most powerful sequence of classes that will prepare students for modern social media marketing. Course Highlights New This Year: Digital Media Management Social Media and Mobile Unit Branding Marketing Analytics, Metrics and Measurement In the Digital Media Management course students will learn how to incorporate multi-media videos into business communications such as advertising, branding, communications, and sales. Social Media and Mobile Unit Branding will teach students the tools successful businesses use to build brand awareness and equity. Marketing Analytics, Metrics, and Measurement will teach students to use Google Analytics and Facebook Insights to configure data to predict future consumer behavior. According to Professor Ron Weber, “Social Media has completely revolutionized how consumers make purchasing decisions. Therefore, we need to teach today’s students how to market products using today’s non-traditional methods.” “The demand for social media architects has grown dramatically in the last several years, and we want to prepare students to be the best.” Professor Weber. For a list of all marketing/emerging media courses – Click here. To arrange your spot in the Marketing/Emerging Media program fill out your application today. Apply Now!