Topics in Marketing

Target Market versus Mass Marketing

Target marketing is when a marketer decides to break down the entire potential customers into smaller more homogeneous segments. The marketer usually divides the segments in geography, demographic characteristics, psychographic characteristics, and behaviorists. By doing so, the marketer can adjust the marketing mix strategies to help meet the needs of the customers better than their competitor’s. The Corvette is an example of a brand that targets specifically educated males between the ages of 45 and 60 with larger disposable incomes.

Mass Marketing might be employed by Coca Cola in which they try to sell the same product to a large mass of people with very little adjustments to the marketing mix. Evidence of this is when you see Coca-Cola commercials on TV with polar bears. This is meant to appeal to several segments of the market.

Where does Social Media belong in the Marketing Mix?

Product

Price

Place

Promotions:

  1. Personal Selling
  2. Sales and Trade Promotions
  3. Advertising
  4. Public Relations/ Publicity
  5. Social Media Marketing

Social Media Marketing has replaced direct marketing as one of the elements of the Promotional Mix. But a marketer cannot directly categorize Social Media as a function all by itself. Social Media Marketing must be interwoven with the other elements in the Promotional Mix and create an Integrated Marketing Communications – where all outward communications by a company communicates one unified message.

Publix Super Markets (since 1930) has marketed themselves into the communities of Florida, Georgia, Alabama, and now Tennessee. They are not the largest grocery store in the nation but one of the most respected. In 2000, competitors Albertson’s and Winn-Dixie entered the southeastern market stealing some market share from Publix. However, Publix concentrated on customer service, clean stores, and quality products and slowly Albertson’s and Winn Dixie closed their doors.

Publix’s biggest competitors today come more from discount stores like Wal Mart and Target. Target and Wal Mart’s massive buying power affords them the opportunity to offer lower prices and gain a competitive advantage.

A much smaller competitor of Publix is the local Hispanic grocery stores called Bravo. Bravo sells items specifically to the Hispanic market. Bravo’s efforts must be working because Publix has opened their own Hispanic grocery store called “Sabor”.

NEWS AND EVENTS

Spring 2017 Open House

Join us on March 25, 2017 for our spring open house! Follow the link below for more information. Open House Page

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Basketball Court Dedication

Please join us on March 29th at 2pm as we honor Joseph F. Miranda for making our outdoor basketball court dreams come true! This event is open for anyone and everyone! Refreshments will be provided.  

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Big Kahuna Paddle Challenge

The Big Kahuna Paddle Challenge will be held on the shores of Crooked Lake on the Webber International University campus on Saturday, April 8th. Races begin at 9:00 a.m. and check-in begins at 8:00 a.m. The event is hosted by the Webber Rotaract Club with proceeds benefitting the Club as well as Stirring Waters, a local […]

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Darren Richie Joins Webber International University as Director of Athletics

Babson Park, Florida Mr. Darren Richie has joined Webber International University as its Director of Athletics. Richie last served at Colorado Christian University. During his nearly ten-year tenure there as Director of Athletics, Mr. Richie raised over 3 million dollars for the athletics department, and led CCU to four RMAC Sportsmanship Cup wins, appearances in […]

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Webber Students Advance to Florida’s State PBL Competition

On January 21st, nine Webber students traveled to Valencia College East campus for District Competitions for Future Business Leaders of America – Phi Beta Lambda. The students competed in 23 different academic events. Each and every student successfully competed and earned the right to compete in the Florida State competition, which will be held March […]

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Webber International University’s Accreditation Reaffirmed!

Babson Park, Florida Following a multi-year review period including an exhaustive self-study, the review and verification of thousands of pages of documentation, and comprehensive on-site review visits to the University’s campuses (located 550 miles apart), at its annual meeting in Atlanta on Monday, December 5th, 2016 the Southern Association of Colleges and Schools Commission on […]

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Webber International University Announces Tuition Freeze for 17/18 School Year

Like most colleges and universities, operating costs at Webber International University in Babson Park, Florida are skyrocketing.  Health insurance premiums have doubled.  From eggs to toilet paper, electricity to milk, costs are up across the board.  You name it and the price has likely gone up.  And, most schools, Webber included, have had little choice […]

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Webber International University Welcomes ITT Students

Webber International University, Babson Park, Florida, announced today that it would make special efforts to welcome displaced ITT students into the University.   “We realize that most of these students got caught mid-education,” said Dr. Keith Wade, President & CEO of Webber International University.  “Our goal is to take as many of their credits, and […]

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Webber Places in National FBLA-PBL Competition

Webber International University PBL Sigma Chi Chapter Places in National Competitions of Business Knowledge and Skills Babson Park, Florida For Immediate Release Having made strong showings at the State competition, two International University students placed in the top ten at the FBLA-PBL National Leadership Conference held last week in Atlanta. These competitions test student knowledge […]

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An Academically Rewarding “Spring Break”

What a strange title! How is it that a spring break from a university could be academically rewarding you might ask. While most of their classmates, fellow students, and some faculty were escaping from academic endeavors, Florida Phi Beta Lambda State Competition was held in Orlando, Florida, March 17-19. Many university students were competing for academic awards in events which consisted […]

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Webber International University Earns NAIA Champions of Character 5-Star Rating

BABSON PARK, Fla. – Webber International Athletics was bestowed a 5-Star Champions of Character rating for the 2014-15 season, by the NAIA Thursday morning. The Champions of Character initiative provides training for student-athletes and professional development for coaches and staff. The values of integrity, respect, responsibility, sportsmanship and servant leadership are put into play and accounted […]

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Webber named a “Best in the Southeast” college by The Princeton Review

WEBBER INTERNATIONAL UNIVERSITY NAMED “A BEST IN THE SOUTHEAST” COLLEGE BY THE PRINCETON REVIEW ON ITS WEBSITE FEATURE: “2016 BEST COLLEGES: REGION BY REGION” Webber International University is one of the best colleges in the Southeast according to The Princeton Review (www.PrincetonReview.com). The well-known education services company lists the college among its “Best in the Southeast” recommended schools […]

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firstpointusaWelcome to former client Craig Hughes joining our Clearing team. He attended @Webber_edu and joined their coaching… https://t.co/AlFHfGdjJJ About 1 week agoWeXCapeWill@Webber_edu Hey, former WIU international student here, never had the chance to officially say thank you! About 2 weeks agohkeithwade80 degrees and sunny at the @webber_edu beach (it is, after all, winter) with yet another reason to LOVE Florida: https://t.co/IF0DFi2hP5 About 2 weeks agoWebber_eduPlease join us for this special event! We are so grateful that Joseph F. Miranda made this dream come true!… https://t.co/m5XN87RHGH About 3 weeks agohkeithwade"Today [1921] it is recognized that there is hardly a position that women cannot fill". Roger Babson, Founder of @Webber_edu About 3 weeks ago
firstpointusaWelcome to former client Craig Hughes joining our Clearing team. He attended @Webber_edu and joined their coaching… https://t.co/AlFHfGdjJJ About 1 week agoWeXCapeWill@Webber_edu Hey, former WIU international student here, never had the chance to officially say thank you! About 2 weeks agohkeithwade80 degrees and sunny at the @webber_edu beach (it is, after all, winter) with yet another reason to LOVE Florida: https://t.co/IF0DFi2hP5 About 2 weeks agoWebber_eduPlease join us for this special event! We are so grateful that Joseph F. Miranda made this dream come true!… https://t.co/m5XN87RHGH About 3 weeks agohkeithwade"Today [1921] it is recognized that there is hardly a position that women cannot fill". Roger Babson, Founder of @Webber_edu About 3 weeks ago

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