MKT 375 – Mobile Media Branding MKT 375 – 3 Credits This course focuses on how social media and mobile marketing is used to develop well- conceived branding strategies. Multimedia platforms are important tools businesses use to strengthen their brand equity. Students will learn the procedure to build branding strategies by analyzing case studies and incorporating their own strategies. Using metrics and analytics, students will learn how to maximize a company’s interactive media efforts. Data traffic on mobile networks is skyrocketing as consumers and business people use smartphones, laptops, tablets and other devices to engage with rich media and enjoy the full breadth of online services. The radio spectrum bandwidth is what makes these services possible.