Integrated Marketing Communications Undergraduate Program

Effective Fall 2017, Webber has introduced the Integrated Marketing Communications (IMC) program, which combines our previous majors in marketing and corporate communications.

IMC has become a powerful force in the digital era—aimed at creating unified, strategic messages that use all promotional tools and channels to build a successful brand and organization. Webber’s IMC program combines study in advertising, business communications, emerging media, marketing strategy, and public relations to help students excel in today’s IMC workplace. Students pursuing a BSBA degree in IMC will choose a focus on executive-level communications, strategic marketing, emerging media and social media, or creative communications, as well as electives that support their areas of interest. IMC is an interdisciplinary program designed to fit students’ needs and prepare them for a wide variety of positions in marketing and communications.

ACADEMIC REQUIREMENTS

In addition to meeting the common core requirements for the degree, students pursuing a BSBA degree with an IMC major are required to take the following courses:

33 Credits

COM254 Principles of Integrated Marketing Communications
ENG230 Media Writing
COM264 Graphic and Creative Design
COM374 Corporate Communication
MKT365 Digital Media Management
MKT460 Marketing Research
MKT495 Marketing Internship
MKT480 Marketing Strategies

Plus, complete one of the following three-course paths:
 

IMC/Executive-Level Communications
COM344 Organizational Communication
MGT412 Organizational Theory and Behavior
MGT300 Public Relations
 

IMC/Strategic Marketing
MKT420 International Marketing
MKT340 Consumer Behavior
MKT370 Advertising Strategies and Sales Promotion
 

IMC/Emerging Media and Social Media
MKT375 Social and Mobile Media Branding
MKT465 Marketing Analytics
MKT345 E-Commerce
 
IMC/Creative Communications
CIS340 Web Design for E-Commerce
COM384 Digital Content Writing
ENG420 Publication Design and Editing

For corporate communications major requirements prior to Fall 2017, click here.

For marketing major requirements prior to Fall 2017, click here.

 

NEWS AND EVENTS

Webber International University Promotes Dr. Fred Fening to Full Professor

Babson Park, Florida Dr. Charles Shieh, Chief Academic Officer, has announced that Dr. Fred Fening has been promoted from the rank of Associate Professor to the rank of Professor. Fening joined the Webber Faculty in 2007. He was appointed the Leslie D. Reagin III Chair of Strategic Management in 2009. He was promoted to Associate […]

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Webber’s Dr. Elfie Farchmin Honored With NAIA Wally Schwartz F.A.R. of the Year

SAN DIEGO, CA. – The NAIA 76th Annual National Convention, featured in beautiful San Diego, California, had a different meaning for Webber International University this year. Dr. Elfie Farchmin, Faculty Athletics Representative for Webber, received the prestigious Wally Schwartz Faculty Athletics Representative of the Year Award. The NAIA, once a year, recognizes a Faculty Athletic […]

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Webber FBLA-PBL Chapter Places at State Competition

BABSON PARK, FL For Immediate Release During their Spring Break, nine Webber students chose to spend some of their vacation time at the Future Business Leaders of America – Phi Beta Lambda (FBLA-PBL) Florida State Leadership Conference (SLC) in Orlando, FL. Esmeralda Fernandez, Logan Stewart, Joyce Caba, Carlos Rocha, Jordan Lively, David Szotkowski, Myusei Hagiwara, […]

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Webber International University Celebrates 90th Anniversary

Babson Park, Florida For Immediate Release Founded on April 6th, 1927 by financial guru, industrialist, and economist Roger Babson (who also founded Babson College in Massachusetts), Webber International University in Babson Park, Florida will be celebrating its 90th anniversary on Wednesday, April 5th, 2017 at noon with an open to the public picnic lunch. Babson, […]

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Darren Richie Joins Webber International University as Director of Athletics

Babson Park, Florida Mr. Darren Richie has joined Webber International University as its Director of Athletics. Richie last served at Colorado Christian University. During his nearly ten-year tenure there as Director of Athletics, Mr. Richie raised over 3 million dollars for the athletics department, and led CCU to four RMAC Sportsmanship Cup wins, appearances in […]

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Webber Students Advance to Florida’s State PBL Competition

On January 21st, nine Webber students traveled to Valencia College East campus for District Competitions for Future Business Leaders of America – Phi Beta Lambda. The students competed in 23 different academic events. Each and every student successfully competed and earned the right to compete in the Florida State competition, which will be held March […]

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Webber International University’s Accreditation Reaffirmed!

Babson Park, Florida Following a multi-year review period including an exhaustive self-study, the review and verification of thousands of pages of documentation, and comprehensive on-site review visits to the University’s campuses (located 550 miles apart), at its annual meeting in Atlanta on Monday, December 5th, 2016 the Southern Association of Colleges and Schools Commission on […]

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Webber International University Announces Tuition Freeze for 17/18 School Year

Like most colleges and universities, operating costs at Webber International University in Babson Park, Florida are skyrocketing.  Health insurance premiums have doubled.  From eggs to toilet paper, electricity to milk, costs are up across the board.  You name it and the price has likely gone up.  And, most schools, Webber included, have had little choice […]

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Webber International University Welcomes ITT Students

Webber International University, Babson Park, Florida, announced today that it would make special efforts to welcome displaced ITT students into the University.   “We realize that most of these students got caught mid-education,” said Dr. Keith Wade, President & CEO of Webber International University.  “Our goal is to take as many of their credits, and […]

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Webber Places in National FBLA-PBL Competition

Webber International University PBL Sigma Chi Chapter Places in National Competitions of Business Knowledge and Skills Babson Park, Florida For Immediate Release Having made strong showings at the State competition, two International University students placed in the top ten at the FBLA-PBL National Leadership Conference held last week in Atlanta. These competitions test student knowledge […]

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Webber International University Earns NAIA Champions of Character 5-Star Rating

BABSON PARK, Fla. – Webber International Athletics was bestowed a 5-Star Champions of Character rating for the 2014-15 season, by the NAIA Thursday morning. The Champions of Character initiative provides training for student-athletes and professional development for coaches and staff. The values of integrity, respect, responsibility, sportsmanship and servant leadership are put into play and accounted […]

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Webber named a “Best in the Southeast” college by The Princeton Review

WEBBER INTERNATIONAL UNIVERSITY NAMED “A BEST IN THE SOUTHEAST” COLLEGE BY THE PRINCETON REVIEW ON ITS WEBSITE FEATURE: “2016 BEST COLLEGES: REGION BY REGION” Webber International University is one of the best colleges in the Southeast according to The Princeton Review (www.PrincetonReview.com). The well-known education services company lists the college among its “Best in the Southeast” recommended schools […]

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