Marketing Courses

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by: Professor Weber

Social media experts commonly agree the following tips will benefit those who want to write effective blogs.

Tip # 1 Integrate Social Sharing

Be sure to post the major social media icons at the bottom or top of your blogs. This insures the likelihood of readers sharing your blog on their social media sites.

Tip # 2 Always Produce Top Content

Remember to post content relevant to the audience’s needs right now. Another word of advice is to post content that never goes out of date. An example of this is to post a blog about “How to Grow the Largest Watermelons”. Something like this will never go out of date.

Tip # 3 Write Headlines that capture people’s attention

There are several ways to look at this. One way is to be sure to write headlines that are filled with rich key words. Another way is to create a headline that captures the interest of the reader. For example, “Twelve year old boy rides his horse to school, gets detention.” A headline like this will cause people to click on the blog so that they can read the whole story.

“The Pope Loves a Good Joke!”


Tip # 4 Use Proven Tactics and Frameworks

You don’t have to invent a brand new style of blogging. Learn the tried and true tactics like:

  • Spy versus spy
  • Breaking News
  • Guest Speaker
  • Top Lists
  • Celebrating Milestone
  • Appropriate Quotes from Esteemed Individuals

Tip # 5 Use High Quality Images

Using quality photos and videos lure people to your blog and help you position your product in the minds of your customer. A photo of a mountain can project an image of calm and peace.

Tip # 6 Quality is Better Then Length

A quality blog filled with educational or entertaining content will get much more attention than a long boring blog that provides no value.  A blog with educational or entertaining value is much more likely to be passed along.

Webber’s Marketing Department Lines Up  Powerful Emerging Media Curriculum

This 2016-17 academic year, Webber International University will include the most advanced marketing classes yet.  Webber’s Marketing /Emerging Media program has arranged the most powerful sequence of classes that will prepare students for modern social media marketing.

Course Highlights New This Year:

In the Digital Media Management course students will learn how to incorporate multi-media videos into business communications such as advertising, branding, communications, and sales.

Social Media and Mobile Unit Branding will teach students the tools successful businesses use to build brand awareness and equity.

Marketing Analytics, Metrics, and Measurement will teach students to use Google Analytics and Facebook Insights to configure data to predict future consumer behavior.

According to Professor Ron Weber, “Social Media has completely revolutionized how consumers make purchasing decisions. Therefore, we need to teach today’s students how to market products using today’s non-traditional methods.”

“The demand for social media architects has grown dramatically in the last several years, and we want to prepare students to be the best.” Professor Weber.

For a list of all marketing/emerging media courses – Click here.

To arrange your spot in the Marketing/Emerging Media program fill out your application today.  Apply Now!

MKT 465 – 3 Credits

This course focuses on establishing analytical tools that will be applied to social media marketing strategies. This course also examines the use of using metrics like bounce rates and conversion rates to determine if social media effort is leading to sales volume or other desired consumer actions. This course studies the changes in the perceived value as the social media platforms evolve.

MKT 375 – 3 Credits

This course focuses on how social media and mobile marketing is used to develop well- conceived branding strategies.  Multimedia platforms are important tools businesses use to strengthen their brand equity. Students will learn the procedure to build branding strategies by analyzing case studies and incorporating their own strategies. Using metrics and analytics, students will learn how to maximize a company’s interactive media efforts.

Data traffic on mobile networks is skyrocketing as consumers and business people use smartphones, laptops, tablets and other devices to engage with rich media and enjoy the full breadth of online services. The radio spectrum bandwidth is what makes these services possible.

MKT 365 – 3 Credits

Students taking Digital Media Management will learn how to produce high quality online digital content for the purpose of disseminating information, reaching out to and engaging with customers, employees, and the rest of the community. It provides student with tools to create and/or manipulate video and audio illustrations for interactive media.

MKT 495 – 3 Credits

This course provides a structured work experience in a marketing environment within an organization, in which academic theory and practice can be applied. Through an internship program, students are able to experience the wide variety of marketing activities that are needed for operation of a business. The internship provides relevant marketing experience, which can be useful for future marketing career opportunities.

Pre-requisites: Junior status and approval of Internship Advisor for Marketing
Offered: Fall, Spring

MKT 482 – 1 – 6 Credits

This course features a cross-cultural comparative study of marketing theories and practices through
extensive visitation of businesses in an international area.

Offered: As Needed

MKT 480 – 3 Credits

The capstone course introduces the student to high level marketing decisions. Case studies are utilized and frequently applied marketing strategies are studied. Planning frameworks as used in problem analysis are examined. Focus is on management problems including several strategic business units involved in the decision. Competitive behavior is studied. Long-term advantages are emphasized, and financial considerations are examined.

Pre-requisite: Senior standing or instructor approval
Offered: Spring

MKT 460 – 3 Credits

This course explores the role of research in the solution of marketing problems. The process by which researchers gather information is examined as it applies to decision making. Emphasis is on research planning, research methods, survey techniques, data analysis, and presentation of results.

Pre-requisite: BUS 310
Offered: Fall

MKT 420 – 3 Credits

This course is the study of the procedures and problems associated with establishing marketing operations in foreign countries. Topics covered include the institutions, principles, and methods involved in the solution of multinational business problems and the effects of national differences of business practices.

Suggested pre-requisites: POL 210
Pre-requisite: MKT 250
Offered: Fall, Spring


Webber International University Promotes Dr. Fred Fening to Full Professor

Babson Park, Florida Dr. Charles Shieh, Chief Academic Officer, has announced that Dr. Fred Fening has been promoted from the rank of Associate Professor to the rank of Professor. Fening joined the Webber Faculty in 2007. He was appointed the Leslie D. Reagin III Chair of Strategic Management in 2009. He was promoted to Associate […]

Webber’s Dr. Elfie Farchmin Honored With NAIA Wally Schwartz F.A.R. of the Year

SAN DIEGO, CA. – The NAIA 76th Annual National Convention, featured in beautiful San Diego, California, had a different meaning for Webber International University this year. Dr. Elfie Farchmin, Faculty Athletics Representative for Webber, received the prestigious Wally Schwartz Faculty Athletics Representative of the Year Award. The NAIA, once a year, recognizes a Faculty Athletic […]

Webber FBLA-PBL Chapter Places at State Competition

BABSON PARK, FL For Immediate Release During their Spring Break, nine Webber students chose to spend some of their vacation time at the Future Business Leaders of America – Phi Beta Lambda (FBLA-PBL) Florida State Leadership Conference (SLC) in Orlando, FL. Esmeralda Fernandez, Logan Stewart, Joyce Caba, Carlos Rocha, Jordan Lively, David Szotkowski, Myusei Hagiwara, […]

Webber International University Celebrates 90th Anniversary

Babson Park, Florida For Immediate Release Founded on April 6th, 1927 by financial guru, industrialist, and economist Roger Babson (who also founded Babson College in Massachusetts), Webber International University in Babson Park, Florida will be celebrating its 90th anniversary on Wednesday, April 5th, 2017 at noon with an open to the public picnic lunch. Babson, […]

Darren Richie Joins Webber International University as Director of Athletics

Babson Park, Florida Mr. Darren Richie has joined Webber International University as its Director of Athletics. Richie last served at Colorado Christian University. During his nearly ten-year tenure there as Director of Athletics, Mr. Richie raised over 3 million dollars for the athletics department, and led CCU to four RMAC Sportsmanship Cup wins, appearances in […]

Webber Students Advance to Florida’s State PBL Competition

On January 21st, nine Webber students traveled to Valencia College East campus for District Competitions for Future Business Leaders of America – Phi Beta Lambda. The students competed in 23 different academic events. Each and every student successfully competed and earned the right to compete in the Florida State competition, which will be held March […]

Webber International University’s Accreditation Reaffirmed!

Babson Park, Florida Following a multi-year review period including an exhaustive self-study, the review and verification of thousands of pages of documentation, and comprehensive on-site review visits to the University’s campuses (located 550 miles apart), at its annual meeting in Atlanta on Monday, December 5th, 2016 the Southern Association of Colleges and Schools Commission on […]

Webber International University Announces Tuition Freeze for 17/18 School Year

Like most colleges and universities, operating costs at Webber International University in Babson Park, Florida are skyrocketing.  Health insurance premiums have doubled.  From eggs to toilet paper, electricity to milk, costs are up across the board.  You name it and the price has likely gone up.  And, most schools, Webber included, have had little choice […]

Webber International University Welcomes ITT Students

Webber International University, Babson Park, Florida, announced today that it would make special efforts to welcome displaced ITT students into the University.   “We realize that most of these students got caught mid-education,” said Dr. Keith Wade, President & CEO of Webber International University.  “Our goal is to take as many of their credits, and […]

Webber Places in National FBLA-PBL Competition

Webber International University PBL Sigma Chi Chapter Places in National Competitions of Business Knowledge and Skills Babson Park, Florida For Immediate Release Having made strong showings at the State competition, two International University students placed in the top ten at the FBLA-PBL National Leadership Conference held last week in Atlanta. These competitions test student knowledge […]

Webber International University Earns NAIA Champions of Character 5-Star Rating

BABSON PARK, Fla. – Webber International Athletics was bestowed a 5-Star Champions of Character rating for the 2014-15 season, by the NAIA Thursday morning. The Champions of Character initiative provides training for student-athletes and professional development for coaches and staff. The values of integrity, respect, responsibility, sportsmanship and servant leadership are put into play and accounted […]

Webber named a “Best in the Southeast” college by The Princeton Review

WEBBER INTERNATIONAL UNIVERSITY NAMED “A BEST IN THE SOUTHEAST” COLLEGE BY THE PRINCETON REVIEW ON ITS WEBSITE FEATURE: “2016 BEST COLLEGES: REGION BY REGION” Webber International University is one of the best colleges in the Southeast according to The Princeton Review ( The well-known education services company lists the college among its “Best in the Southeast” recommended schools […]


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