Business Courses

WIU Marketing Curriculum Strong on Social Media

Marketing has been one of the most popular majors at Webber International University for several decades.  In the 80’s, the emphasis was on Advertising.  In the 90’s, it was about Direct Response Marketing.  These days, it is all about Social Media.

Social Media has completely revolutionized the practice of marketing and Webber International University is one of the first in the U.S. to offer the newest social media content.


In 2013, WIU introduced E-commerce and in 2014 they introduced Social Media and Mobile Media Branding, Marketing Analytics, and Digital Media Management.  Students are empowered to learn about:

  • The best social media platforms to reach specific markets
  • Proximity Marketing
  • Using algorithms and predictive models to make better marketing decisions
  • To incorporate Storytelling into the promotional mix
  • To build relationships with customers
  • To build a powerful brand name

Professors Ronald Weber and Hatem Bata incorporate integrated marketing communications into the classes so that the students learn how to use a balance of traditional marketing as well as new emerging media.

Because of the new social media content within the marketing curriculum, WIU students graduate with talents and skills much in demand by today’s employers.

To learn more about WIU’s Newest Social Media Classes – Click Here.

BUS 482 – 3 Credits

Nothing compares to learning on site. The business field trip integrates classroom work with on site trips to prominent businesses to applications of concepts taught in the classroom. Students travel to businesses on organized trips to hear about the trials and tribulations from business leaders first hand. Students conduct research on the businesses prior to the trips and then prepare experience papers after the trips.

Offered: As needed

BUS 351 – 3 Credits

A study of the fundamental principles governing the law of debtors and creditors, property, agency, and business organizations.

Pre-requisite: BUS 350
Offered: Spring

BUS 350 – 3 Credits

A study of the basic legal framework within which a business operates. This includes general background on the importance of law, the court system and many basic legal issues related to business as incorporated in the law of torts, contracts, sales, and commercial paper. There is also a section on criminal law as it affects business.

Offered: Fall, Spring

BUS 310 – 3 Credits

This course is designed to discuss basic descriptive and inferential statistical methods using statistical software. The emphases is on solving business-related statistical problems, including understanding the problem, identifying the proper statistical tool, using statistical software to analyze the data, understanding the output of the analysis, and formulating the conclusion to the study.

Pre-requisite: MAT 121 and CIS 101
Offered: Fall, Spring

BUS 300 – 3 Credits

This independent study combines academic supervision with professional employment. The student is able to test classroom business concepts from economics, accounting, management, and marketing, among others. The course can help the student align career goals, develop professional outlooks, and improve communication skills.

Pre-requisites: Junior standing and approval by the Business Department Chair
Offered: Fall, Spring

BUS 210 – 3 Credits

The course will provide the framework for the career decision-making process. It stresses the connection between the student’s chosen academic field and career objectives. Techniques explored include resume writing, interviewing skill development, and internet research.

Offered: Fall, Spring

BUS 100 – 3 Credits

This course will provide an overview of business and economics. Students will study the domestic and international environment of business. Other topics will include a study of the functions of accounting, finance, marketing, human resource management, and information management in the business enterprise.

Offered: Fall, Spring


Webber International University Promotes Dr. Fred Fening to Full Professor

Babson Park, Florida Dr. Charles Shieh, Chief Academic Officer, has announced that Dr. Fred Fening has been promoted from the rank of Associate Professor to the rank of Professor. Fening joined the Webber Faculty in 2007. He was appointed the Leslie D. Reagin III Chair of Strategic Management in 2009. He was promoted to Associate […]

Webber’s Dr. Elfie Farchmin Honored With NAIA Wally Schwartz F.A.R. of the Year

SAN DIEGO, CA. – The NAIA 76th Annual National Convention, featured in beautiful San Diego, California, had a different meaning for Webber International University this year. Dr. Elfie Farchmin, Faculty Athletics Representative for Webber, received the prestigious Wally Schwartz Faculty Athletics Representative of the Year Award. The NAIA, once a year, recognizes a Faculty Athletic […]

Webber FBLA-PBL Chapter Places at State Competition

BABSON PARK, FL For Immediate Release During their Spring Break, nine Webber students chose to spend some of their vacation time at the Future Business Leaders of America – Phi Beta Lambda (FBLA-PBL) Florida State Leadership Conference (SLC) in Orlando, FL. Esmeralda Fernandez, Logan Stewart, Joyce Caba, Carlos Rocha, Jordan Lively, David Szotkowski, Myusei Hagiwara, […]

Webber International University Celebrates 90th Anniversary

Babson Park, Florida For Immediate Release Founded on April 6th, 1927 by financial guru, industrialist, and economist Roger Babson (who also founded Babson College in Massachusetts), Webber International University in Babson Park, Florida will be celebrating its 90th anniversary on Wednesday, April 5th, 2017 at noon with an open to the public picnic lunch. Babson, […]

Darren Richie Joins Webber International University as Director of Athletics

Babson Park, Florida Mr. Darren Richie has joined Webber International University as its Director of Athletics. Richie last served at Colorado Christian University. During his nearly ten-year tenure there as Director of Athletics, Mr. Richie raised over 3 million dollars for the athletics department, and led CCU to four RMAC Sportsmanship Cup wins, appearances in […]

Webber Students Advance to Florida’s State PBL Competition

On January 21st, nine Webber students traveled to Valencia College East campus for District Competitions for Future Business Leaders of America – Phi Beta Lambda. The students competed in 23 different academic events. Each and every student successfully competed and earned the right to compete in the Florida State competition, which will be held March […]

Webber International University’s Accreditation Reaffirmed!

Babson Park, Florida Following a multi-year review period including an exhaustive self-study, the review and verification of thousands of pages of documentation, and comprehensive on-site review visits to the University’s campuses (located 550 miles apart), at its annual meeting in Atlanta on Monday, December 5th, 2016 the Southern Association of Colleges and Schools Commission on […]

Webber International University Announces Tuition Freeze for 17/18 School Year

Like most colleges and universities, operating costs at Webber International University in Babson Park, Florida are skyrocketing.  Health insurance premiums have doubled.  From eggs to toilet paper, electricity to milk, costs are up across the board.  You name it and the price has likely gone up.  And, most schools, Webber included, have had little choice […]

Webber International University Welcomes ITT Students

Webber International University, Babson Park, Florida, announced today that it would make special efforts to welcome displaced ITT students into the University.   “We realize that most of these students got caught mid-education,” said Dr. Keith Wade, President & CEO of Webber International University.  “Our goal is to take as many of their credits, and […]

Webber Places in National FBLA-PBL Competition

Webber International University PBL Sigma Chi Chapter Places in National Competitions of Business Knowledge and Skills Babson Park, Florida For Immediate Release Having made strong showings at the State competition, two International University students placed in the top ten at the FBLA-PBL National Leadership Conference held last week in Atlanta. These competitions test student knowledge […]

Webber International University Earns NAIA Champions of Character 5-Star Rating

BABSON PARK, Fla. – Webber International Athletics was bestowed a 5-Star Champions of Character rating for the 2014-15 season, by the NAIA Thursday morning. The Champions of Character initiative provides training for student-athletes and professional development for coaches and staff. The values of integrity, respect, responsibility, sportsmanship and servant leadership are put into play and accounted […]

Webber named a “Best in the Southeast” college by The Princeton Review

WEBBER INTERNATIONAL UNIVERSITY NAMED “A BEST IN THE SOUTHEAST” COLLEGE BY THE PRINCETON REVIEW ON ITS WEBSITE FEATURE: “2016 BEST COLLEGES: REGION BY REGION” Webber International University is one of the best colleges in the Southeast according to The Princeton Review ( The well-known education services company lists the college among its “Best in the Southeast” recommended schools […]


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